Importance of email marketing
Many of you would be thinking that your company is better off without the email marketing method. But here, we have discussed a few of the important reasons that will convince you include this method in your marketing strategy.
In today's world, everyone needs to market their products online so that people come to know about there products. Best way possible today for online marketing is Email Marketing But there are limitations of mail per day on every mail service by service providers so everyone needs many accounts to exceed mail limit by mail service providers. It is difficult for any individual to create thousands of accounts for this so people buy these accounts from companies. we will suggest you to buy these accounts from one authorized company. we are providing link of one such company.
Popular marketing channel than social media
Undoubtedly, social media is an extremely important tool in the marketing strategy of any business. You definitely can communicate with your audience at any time and make your personal relationship with them even more strong using a social media platform like Facebook, LinkdIn, Twitter, etc. However, according to a study, customer acquisition through email marketingis nearly 12% and that of social media marketing is 8%. Therefore it is clear that email marketing rules over social media marketing. Consequently, we can say that communication via emails is more than social media communication and so using it as your internet marketing strategy is quite viable.
Cost Effective
Advertising or marketing your business brand through radio and TV messages or through pamphlets and newspapers can take up a lot of cost. This is a point to think about, especially by those who own a small scale business. Marketing through email, on the other hand, would hardly cost you anything except for your little time and effort. Moreover, you will be able to create the same effect as that created by the traditional marketing methods given above with an additional benefit of having a follow up information of whoever visited your business website after viewing the email.
Customizable
You can send out a tailored email message to a segmented list of audience, which contains information relevant to them. In email marketing you actually have the choice of who receives a particular information about your business and who does not. This allows you to easily target the population that you actually want to. This kind of flexibility is again an advantage in email marketing.